Mother–Daughter Duo Creates India’s First Baby Herbal Balm Under the Brand ADNA Naturals

A Legacy Born from Love and Necessity

It began not in a corporate boardroom but in a warm home filled with the laughter of generations.

When Dr. Aarti Tolia, a grandmother deeply rooted in traditional Indian healing, saw her grandchild fall while learning to walk, her first instinct was to reach for a balm. Yet, when she scanned the market shelves, she found none that were safe, herbal, and meant specifically for babies’ delicate skin.

That moment of helplessness became the spark for something extraordinary.

Driven by love and guided by science, she decided to create what she couldn’t find — a safe, plant-based, research-backed balm for babies. Joining her in this mission was her daughter, Dr. Namrata Shah, a researcher and Mrs. India 2021. Together, they built ADNA Naturals — a bridge between Nani Maa ke Nuske and modern scientific validation.

Their vision: to craft India’s first Baby Herbal Balm for Hurts and Falls, a product that carries the blessings of grandmothers and the assurance of lab-tested safety.

The Woman Who Refused to Retire — Dr. Aarti’s Inspiring Journey

If you read Dr. Aarti Tolia’s life story, you’ll understand why she is the heart of ADNA Naturals — a woman who never allowed age or circumstance to define her.

Born into a respected family of advocates, Aarti grew up surrounded by education and debate. Life, however, had other plans. She was married at a very young age to a businessman in Mumbai, entering a life that was more traditional than academic. She had completed only her 10th-grade education when she married — but her journey was just beginning.

When her husband’s business went through repeated downturns, Aarti chose resilience over resignation. She took charge of her family’s future, leading the household through turbulent years while nurturing her children’s ambitions.

“When the business saw more downs than ups,” she recalls, “I realized I couldn’t wait for things to change — I had to become the change myself.”

In an era when few women returned to education after marriage, she did the unthinkable. Balancing motherhood and financial challenges, she resumed her studies. Over time, she earned degrees in commerce, law, and social sciences — ultimately completing her B.Com, LLB, MA, LL.M, and PhD from NLSIU (Bangalore), followed by Post-Doctoral Research in Florida, USA.

Her transformation — from a homemaker with limited options to an internationally educated scholar — is inspiring. She ensured that her children also received global education, preparing them for international careers and confident futures.

Those who know her describe her as “Nani Maa of Action” — always learning, always leading.

Age Is Not a Matter — It’s a Mindset

For Dr. Aarti, age is not a reason to rest but a reason to rise. While her peers embraced quiet retirement, she chose to reinvent.

Her grandchildren became her teachers, their innocent tumbles her inspiration. Watching them explore fearlessly reminded her that childhood should never be limited by the fear of small injuries. But as a grandmother, she found no safe balm for bruises, falls, or redness — none that matched the gentleness of her generation’s herbal care.

That gap troubled her deeply.

“When I saw that vacuum in baby care,” she says, “I felt the wisdom of our grandmothers was fading. I wanted to bring it back — safely, scientifically, beautifully.”

And so, with the same determination that had once taken her from homemaker to scholar, she set out to build ADNA Naturals — a brand that would reintroduce ancient Indian healing into modern, globally compliant baby care.

Her guiding belief remains simple yet powerful:

“When a product is born from love, safety becomes its instinct.”

The Next Generation Joins In — Dr. Namrata Shah

Where Dr. Aarti represents heritage and heart, Dr. Namrata Shah embodies motherhood and modernity.

A global professional with a PhD in Business Administration from the University of Dar es Salaam, an MBA from the United Kingdom, and a BBA from Mumbai University, Namrata’s academic journey mirrors her mother’s commitment to continuous learning.

Her mantra:

“If we won’t use it for our own babies, we won’t make it for anyone else’s.”

Together, the mother-daughter duo combines heritage and high science — one with generational knowledge, the other with global perspective and research discipline.

Engineering a Revolution in Baby Care

The first innovation from ADNA Naturals — India’s Baby Herbal Balm for Hurts and Falls — became a category pioneer.

Crafted for babies, toddlers, and kids, the balm blends plant-based, toxin-free ingredients that soothe bruises, redness, and small bumps. It’s designed to let children continue their mischievous adventures without fear — and to give parents peace of mind.

Every jar carries “Nani Maa’s blessings.” Dr. Aarti calls it “a balm where tradition meets certification.”

Safety First — The ADNA Philosophy

ADNA Naturals follows what the founders call the Safety First Formula, built on three core values:

Purity with Proof — Every traditional recipe is validated through modern research, ensuring that the herbs used have documented safety and efficacy.
Safety Before Sales — ADNA’s products are designed for newborn skin, made with zero toxins, parabens, or artificial fragrances.
Heritage for the Future — Each product carries forward the cultural wisdom of Indian households in a globally relevant form.

This blend of authenticity and accountability has made ADNA Naturals a standout in India’s growing natural-care market.

The Family That Innovates Together

The ADNA Naturals story is deeply personal — it’s a family’s shared mission.

While Dr. Aarti anchors the brand from India and Dr. Namrata manages operations and outreach from East Africa, their family remains globally connected. Dr. Aarti’s son, based in the USA and working as a pilot, provides global safety and compliance insights to ensure ADNA meets international benchmarks.

Their collective expertise — academic, technical, and emotional — has turned ADNA Naturals into a rising global brand.

Beyond Business — Building a Conscious Parenting Community

ADNA Naturals is not just selling skincare; it’s shaping a movement.

Dr. Namrata’s influence as a young mother and public figure has helped the brand build a community of conscious parents. Through digital storytelling and educational campaigns, they encourage families to understand ingredients, traditions, and the science of safety.

Recognition and the Road Ahead

ADNA Naturals has pioneered the Safety-First category in baby care — something India had never formally defined before.

Its flagship balm has gained word-of-mouth trust among new parents, pediatricians, and wellness advocates. Each milestone reinforces the brand’s founding philosophy: products must be born from care, proven by science, and trusted by families.

A Life Beyond Formulations — The Soul of ADNA

Both founders see ADNA Naturals not merely as a company but as a philosophy of living — one that celebrates balance between progress and tradition.

While Dr. Namrata focuses on research and outreach, Dr. Aarti still experiments with herbs, oils, and old recipes at home, cross-referencing them with scientific literature. She leads by example — showing that the pursuit of knowledge, compassion, and innovation never truly ends.

Her story is an anthem for women who wish to start late, start small, or start over.

A Legacy of Compassion — Giving Back to Society

Beyond innovation and entrepreneurship, the family’s journey has always been rooted in kindness and giving. For generations, they have supported education drives and food and clothing donations for the underprivileged.

Today, this spirit of service continues through ADNA Naturals. A portion of every purchase goes toward initiatives in child welfare, education, and nutrition — ensuring their legacy of compassion reaches even more lives.

From nurturing babies to uplifting communities, ADNA Naturals stands as a brand born from love, growing with purpose.

A New Chapter in Baby Wellness

The journey of Dr. Aarti and Dr. Namrata Shah is a reminder that revolutions often begin at home.

From a grandmother’s love and a mother’s intuition came a brand that redefined what “safe for baby” truly means. By merging ancestral wisdom with modern research, ADNA Naturals has built not just a product but a promise — of purity, safety, and love.

As Dr. Namrata beautifully puts it:

“ADNA is not just a brand. It’s a grandmother’s blessing, wrapped in science.”

And for countless parents across India, that blessing now lives in ADNA Naturals Baby Care Products — soothing, healing, and carrying the spirit of Nani Maa into the next generation.

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